Each sector of the advertising industry has seemingly wholly moved to the digital space. Trends will show that no longer are marketing materials in print valuable
Cosmoprof is the leading distributor of salon products in North America, including professional salon color, supplies, and retail products.
Each year, North America’s most abundant specialty food and beverage event commence in New York City.
The first step is to understand that in the so-called luxury market, there are three possible strategies, which we categorize as luxury, fashion, and premium.
The specialty food industry is a niche market and launching a new food brand can be a daunting task. Do not fear, we are sharing all the steps to reach success.
The biggest marketing challenges this year will be to stay calm, focused, and to be obsessed with the only one that matters: Your customer!
The Internet of Things (IoT) is the extension of internet connectivity into a physical and everyday object. Embedded with electronics, internet connectivity, and other forms of hardware.
Artificial Intelligence marketing is not science fiction (any longer). Today AI technologies – such as deep learning, language processing, causal reasoning, machine learning, robotics, etc. – are used almost everywhere.
Here are some thoughts on the marketing organization of the future, and the borderless organization that you should strive for.
Marketing departments will automate repetitive tasks such as website updates, mobile campaigns, emails, newsletter marketing, social media,