As consumers shift ever further into primarily connecting with brands online, specifically via mobile, the burden falls to marketing teams to supply fresh content that attracts a following and earns conversions. The key is clear Content Strategy. Without carefully considered and well-defined strategy, a brand can quickly lapse into posting just for the sake of posting, and teams can burn out from scrambling to meet deadlines. What Content Strategy provides is a set of easy reference points and hard answers, so you don’t create inconsistent work or waste time negotiating brand objectives. Here are nine essential principles for successful Content Strategy and beyond.