W BY WORTH
COLLECTION

W by Worth

PRINT DESIGN
DIGITAL DESIGN
SOCIAL MEDIA
MEDIA PLANNING
MEDIA PLACEMENT

THE CHALLENGE
Luxury direct sale women’s fashion house W by Worth sought new creative direction and strategy for refreshing their model of selling through trunk shows.

THE IDEA
The Lombardo team streamlined the brand’s marketing tools into one online portal with app interfaces for sales people. We developed a monthly subscription program in which stylists curated boxes. We shifted the brand from trunk shows to e-com, building a site with more than 1,000 SKUs. And we revitalized the look of the brand with a gorgeous campaign featuring top models.

THE RESULT
The streamlined marketing strategy saved $200k per season, and the combined work catapulted Worth New York into one of the top-selling collections of Spring 19.

W by Worth Collection - Summer Fashion Brand Advertising and Marketing Design

Fashion Subscription Box Beauty Rebranding Marketing Makeup and Skincare
Fashion Subscription Box
Fashion Brand Advertising and Marketing Design
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