RETAIL POP DESIGN
Created by longtime fitness professionals setting out to improve the selection of nutritional foods, this startup sought great packaging to separate themselves from competitors.
We made the ingredients the hero on clean packaging that also allowed the nutitional callouts to speak volumes.
The brand was picked up by national distributors and retailers, where the packaging distinctly stood out from the field of “muscle bars” on shelves. The low-calorie, whole-food bars and shakes have gained an avid following in the Paleo and Keto communities.