The Art of Rebranding: Unveiling the Pros and Cons with Real-Life Examples
Rebranding, the process of refreshing or reinventing a brand’s identity, holds immense potential for businesses seeking to stay relevant in an ever-evolving marketplace. It can breathe new life into a brand, attracting a wider audience, increasing customer engagement, and driving growth. However, the art of rebranding is a delicate balance, as it carries both opportunities […]
Furniture Rendering: the Benefits
Furniture companies have incorporated 3D CGI renderings of their products into their marketing to an increasing degree over the past decade.
LOMBARDO Wins at American Advertising Awards
WATCHES OF SWITZERLAND FASHION American Advertising Awards | BEST IN SHOW Watches of SwitzerlandSneaker TimeAmbient Media Event Installation Digital Campaign GOLD Sneaker TimeAmbient Media Event Installation Digital Campaign WATCHES OF SWITZERLAND | HOLIDAY FASHION GOLD Watches of SwitzerlandHoliday WindowsAmbient Media Single Installation SPOT PET INSURANCE PROFESSIONAL GOLD Spot Pet Insurance
Fine Art Lighting Launches Names Lombardo AOR
A brand refresh is underway for Fine Art Lamps—now Fine Art Handcrafted Lighting—in collaboration with newly named agency of record Lombardo & Partners.
Are You a Billion-Dollar Beauty Brand?
We are in an exciting time for start-up companies. The possibility of becoming a billion-dollar beauty brand overnight is, unusually, real.
Become the Next Breakthrough Brand
Through mobile, desktop, streaming platforms, and digital out-of-home ad placement, today’s consumer continuously gets bombarded with messages
The Crucial Importance of Brand Strategy
The Crucial Importance of Brand Strategy: Laying the Foundation for Successful Marketing In the world of marketing, it is all too common to witness businesses diving headfirst into various marketing efforts, only to find themselves disappointed with the lackluster results. Countless entrepreneurs and business owners express frustrations like, “Our Facebook page has little engagement,”
Holiday Retail Season, Your Marketing Ready?
Holiday Advertising Prep: What Marketers Should Be Doing Now for their Holiday Retail Marketing
The Power of eComm Packaging at the Doorstep
Brands need to explore new packaging strategies in the era of online delivery to keep consumers coming back for more. Luxury package design offers
The Value of Brand Consistency
Building and properly managing brand equity and brand consistency have become a priority for companies of all sizes, in all types of industries,