CD Peacock Makes History With New Rebrand
The nearly 200-year-old family-owned jewelry business CD Peacock begins a progressive chapter built upon their history of providing Chicago with the finest jewelry and watches since 1837. The “Make History” rebrand campaign showcases the new ways clients layer pieces in multi-brand looks that can be lived in, elevating their everyday lives. “We are thrilled to […]
New Luxury:
10 Tips to Captivate Discerning Consumers
New Luxury: 10 Tips Brands Should Consider when Marketing to Consumers As the luxury market continues to evolve, brands need to adapt their marketing strategies to stay relevant and capture the attention of discerning consumers. Here are ten essential tips for luxury brands to consider in their marketing efforts going forward: 1. Embrace storytelling: Craft […]
The Art of Rebranding: Unveiling the Pros and Cons with Real-Life Examples
Rebranding, the process of refreshing or reinventing a brand’s identity, holds immense potential for businesses seeking to stay relevant in an ever-evolving marketplace. It can breathe new life into a brand, attracting a wider audience, increasing customer engagement, and driving growth. However, the art of rebranding is a delicate balance, as it carries both opportunities […]