The luxury marketing landscape in 2024 is characterized by a blend of technology, sustainability, personalization, and a commitment to values. Brands that embrace these trends are not only meeting the evolving expectations of their consumers but also shaping the future standards of elegance and luxury.
In the ever-shifting landscape of business, maintaining a relevant and compelling brand is paramount for staying ahead. As companies grapple with heightened competition, evolving customer expectations, and resource constraints, the decision to undergo a rebrand becomes increasingly strategic. A well-executed rebrand can provide the competitive edge needed to thrive.
Luxury’s V-shaped recovery of 2021 powers ahead in 2022 along various and unprecedented fronts, culminating as a whole in success for well-positioned brands, retailers, wholesalers and emerging media. The revived luxury market, forecast for sustained 6-8% growth annually through 2025, has been driven by the dual engines of U.S. online purchasing and the economic momentum […]
Millennials and Generation Z are widely projected to account for more than 40% of all luxury good sales by 2025. Yet that sizeable piece of the pie may be largely subject to shifts in the economy. Whereas the ultra-high-net-worth individual (UHNWI) has the means to spend at will on luxury even in a down market—making them coveted above all other demographics
New Luxury: 10 Tips Brands Should Consider when Marketing to Consumers As the luxury market continues to evolve, brands need to adapt their marketing strategies to stay relevant and capture the attention of discerning consumers. Here are ten essential tips for luxury brands to consider in their marketing efforts going forward: 1. Embrace storytelling: Craft […]
The omni-channel strategy of incorporating brick-and-mortar and online shopping proves ever more essential—through the closure of more than 18,000 traditional luxury stores last year in the U.S. and the U.K., to say nothing of the present temporary closings of stores globally due to coronavirus.
LEARWATER, FL — Mar. 27, 2023 – Apyx Medical Corporation (NASDAQ:APYX), the manufacturer of the proprietary helium plasma and radiofrequency technology marketed and sold as Renuvion®, today announced that it has won an award from the American Advertising Federation for the Best Integrated Advertising Campaign on its #ThisIsMe campaign. Developed in partnership with luxury branding […]
Today Burberry launched its latest chapter of the legacy brand under the leadership of creative director Daniel Lee. The shift reconnects the iconic fashion house with its traditional roots with a fresh wordmark and a look that’s moody in a modern, Londony way.
The first step is to understand that in the so-called luxury market, there are three possible strategies, which we categorize as luxury, fashion and premium. The difference between these three strategies is big. It does not change much in the eyes of most basic consumers, at least in the short-term. But when one has to manage […]
Without question, global travel has changed, from international travel destinations to Convention and Visitor Bureaus pivoting to address the pandemic. Yet as vaccines become increasingly available, many tourism leaders have been able to return to 2019 numbers and to even exceed them. The path to doing so requires renewing consumer interest and instilling trust in […]