Marketing Luxury Brands to Ultra High Net Worth Individuals

Millennials and Generation Z are widely projected to account for more than 40% of all luxury good sales by 2025. Yet that sizeable piece of the pie may be largely subject to shifts in the economy. Whereas the ultra-high-net-worth individual (UHNWI) has the means to spend at will on luxury even in a down market—making them coveted above all other demographics