WORTH NEW YORK | FALL

WORTH NEW YORK | FALL

Winter Classic
Ready To Wear

Project Details

WORTH NEW YORK

THE CHALLENGE
New ownership sought a new look for the brand yet keeping in line with the vision of founding designer Diane Manley.


THE IDEA

We refreshed the brand designs, hired supermodel Nikki Taylor to be the face of the campaign, repositioned them to target the more conservative demographic of 45- to 50-year-old women, and reintroduced the brand via Direct Marketing.


THE RESULT

The combined work catapulted Worth New York into one of the top-selling collections of Winter.

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VERTICAL
Fashion & Jewelry


SERVICES

Branding
Marketing
Brand strategy
Packaging
Visual identity

Fashion Campaign Shoot Brand and Digital Advertising Firm
Luxury Fashion Branding and Digital Advertising Agency Lombardo
Luxury Fashion Branding and Digital Advertising Agency Lombardo
Luxury Fashion Branding and Digital Advertising Agency Lombardo
Luxury Fashion Branding and Digital Advertising Agency Lombardo
Luxury Fashion Branding and Digital Advertising Agency Lombardo
Luxury Fashion Branding and Digital Advertising Agency Lombardo
Luxury Fashion Branding and Digital Advertising Agency Lombardo
Luxury Fashion Branding and Digital Advertising Agency Lombardo
Luxury Fashion Branding and Digital Advertising Agency Lombardo
Luxury Fashion Branding and Digital Advertising Agency Lombardo
Luxury Fashion Branding and Digital Advertising Agency Lombardo
Luxury Fashion Branding and Digital Advertising Agency Lombardo
Luxury Fashion Branding and Digital Advertising Agency Lombardo
Luxury Fashion Branding and Digital Advertising Agency Lombardo
Luxury Fashion Branding and Digital Advertising Agency Lombardo
Luxury Fashion Branding and Digital Advertising Agency Lombardo

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