Vargas Professional

Vargas Professional

ADVERTISING
BRANDING
PACKAGING
eCOMM
WEBSITE
PHOTOGRAPHY
SOCIAL MEDIA

THE CHALLENGE
The husband and wife team of Vargas Professional earned their standing as world-renowned artists and global educators while building a sprawling brand inventing innovative products like the Kabi® brushes and the GLEAM-PRO® lighting system. The system of products needed cohesion and direction toward further growth.

THE IDEA
To unify the different collections Vargas offered under a new mark indicative of their standing as The Face of Innovation within the world of beauty artistry, galvanized by a bold orange as the distinct brand color.

THE RESULT
• Rebrand of the beauty line has shown great growth in category
• A New York parlor offering professional services opens later this year
• Products are selling out with new lines of detail brushes and makeup

Vargas Beauty Logo
Vargas Beauty Packaging Design
Vargas Beauty Product Photography
Beauty Branding
Beauty Branding Details
Vargas Beauty Packaging Design
Vargas Beauty Rebrand
Vargas Beauty Packaging Design
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