VARGAS PROFESSIONAL

VARGAS PROFESSIONAL

Beauty
Re-Imagined

Project Details

VARGAS PROFESSIONAL

THE CHALLENGE
The husband and wife team of Vargas Professional earned their standing as world-renowned artists and global educators while building a sprawling brand inventing innovative products like the Kabi® brushes and the GLEAM-PRO® lighting system. The system of products needed cohesion and direction toward further growth.


THE IDEA

To unify the different collections Vargas offered under a new mark indicative of their standing as The Face of Innovation within the world of beauty artistry, galvanized by a bold orange as the distinct brand color.


THE RESULT

• Rebrand of the beauty line has shown great growth in category
• A New York parlor offering professional services opens later this year
• Products are selling out with new lines of detail brushes and makeup

Close Project Details

VERTICAL
Beauty


SERVICES

Branding
Marketing
Brand Strategy
Social Media
Packaging
Visual identity

Beauty Branding, Marketing and Advertising Agency
Award Winning Beauty Branding, Marketing and Advertising Agency Packaging Design
Award Winning Beauty Branding, Marketing and Advertising Agency

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