THE CHALLENGE
The husband and wife team of Vargas Professional earned their standing as world-renowned artists and global educators while building a sprawling brand inventing innovative products like the Kabi® brushes and the GLEAM-PRO® lighting system. The system of products needed cohesion and direction toward further growth.

THE IDEA
To unify the different collections Vargas offered under a new mark indicative of their standing as The Face of Innovation within the world of beauty artistry, galvanized by a bold orange as the distinct brand color.

THE RESULT
• Rebrand of the beauty line has shown great growth in category
• A New York parlor offering professional services opens later this year
• Products are selling out with new lines of detail brushes and makeup