THINFUL

THINFUL

Thin On Sugar
Full On Taste

Project Details

THINFUL

THE CHALLENGE
The 130-year-old Piedmont Candy Company partnered with an innovative food formulator upon discovering a unique natural sweetener blend. Lombardo engaged in the branding process at the very conception of the initial product.


THE IDEA

Knowing that the delicious natural sweetener blend was the hero, we developed everything from the name Thinful to the packaging and marketing to disrupt the better-for-you category with our exciting snack mix “Thin on sugar, full on taste” that allows snackers to indulge in guiltless pleasures.


THE RESULT

• Brokers representing major Better-For-You disrupters eagerly moved to represent the brand.
• Thinful launches in major grocery and club stores nationwide this Summer.
• Focus group testing yielded unanimously positive responses

Close Project Details

VERTICAL
Consumer Packaged Goods (CPG)


SERVICES

Branding
Marketing
Brand strategy
Animation
Packaging
Visual identity

Food and Beverage Branding, Marketing and Advertising Agency - Food Packaging Design
Food and Beverage Branding, Marketing and Advertising Agency - Food Packaging Design

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