THE LULU FACE CO

THE LULU FACE CO

Your Beauty
Customized

Project Details

LULU FACE COMPANY

THE CHALLENGE
LULU sought a brand refresh to bring greater exposure to its custom-blended cosmetics and update their look as their growth—and the growth of custom beauty—expands.


THE IDEA

LULU brings bespoke beauty to every woman. So we created a primary mark signifying their leading role as The Face Company, plus a secondary icon that captures the elegance of the brand and its symbolic reflecting of a woman’s beauty.


THE RESULT

From there, we addressed the need for a fresher, contemporary look across all Design, Photography, Social, and Web—setting LULU up for far-reaching growth as they reach a broadening market. As coronavirus has detered people from traditional makeup counter product testing, LULU’s service connects individuals not only with product matching, it connects them with custom mixed-by-hand cosmetics that let your natural radiance shine.

Close Project Details

VERTICAL
Beauty


SERVICES

Branding
Marketing
Brand strategy
Packaging
Visual identity

Beauty Marketing Advertising and Branding Agency
Beauty Packaging and Branding Design and Marketing Launch
Beauty Cosmetic Marketing Advertising and Branding Agency
Beauty Packaging and Branding Design and Marketing Launch
Beauty Packaging and Branding Design and Marketing Launch
Beauty Packaging and Branding Design and Marketing Launch
Beauty Cosmetic Marketing Advertising and Branding Agency

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