How Global Beauty Brands Can Stay Ahead of Startups
Never before have the leading houses of the beauty industry faced so much competition from so many independent newcomers. The incumbents have the natural advantage of global reach,
9 Reasons Content is King
As consumers shift ever further into primarily connecting with brands online, specifically via mobile, the burden falls to marketing teams to supply fresh content that attracts a f
9 Tips for Launching a Beauty Brand
To find brand success in the beauty industry, and to launch a successful beauty brand, you need to solve for a problem that many people experience. Here are 9 tips for Launching a
Cosmoprof Trade Show Checklist
Cosmoprof is the leading distributor of salon products in North America, including professional salon color, supplies, and retail products.
High Touch Customer Experience
Although this should have been ingrained in every marketer´s DNA for years, however, with all the data, tech, and buzzwords flying around
Driving Customer Loyalty
It should not come as a surprise that for many brands, the individual trust levels are low.
Brand Strategy Before Any Marketing
It seems like a simple statement; Brand Strategy Comes Before Any Marketing, yet few follow this simple rule.
The Value of Brand Consistency
Building and properly managing brand equity and brand consistency have become a priority for companies of all sizes, in all types of industries,
