9 Reasons Content is King
As consumers shift ever further into primarily connecting with brands online, specifically via mobile, the burden falls to marketing teams to supply fresh content that attracts a following and earns conversions. The key is clear Content Strategy. Without carefully considered and well-defined strategy, a brand can quickly lapse into posting just for the sake of […]
9 Tips for Launching a Beauty Brand
To find brand success in the beauty industry, and to launch a successful beauty brand, you need to solve for a problem that many people experience. Here are 9 tips for Launching a Beauty Brand.
The Crucial Importance of Brand Strategy
The Crucial Importance of Brand Strategy: Laying the Foundation for Successful Marketing In the world of marketing, it is all too common to witness businesses diving headfirst into various marketing efforts, only to find themselves disappointed with the lackluster results. Countless entrepreneurs and business owners express frustrations like, “Our Facebook page has little engagement,”
The Value of Brand Consistency
Building and properly managing brand equity and brand consistency have become a priority for companies of all sizes, in all types of industries,