The Future of Luxury Brands: Marketing Exclusivity
The luxury marketing landscape in 2024 is characterized by a blend of technology, sustainability, personalization, and a commitment to values. Brands that embrace these trends are not only meeting the evolving expectations of their consumers but also shaping the future standards of elegance and luxury.
Is Your Luxury Brand Ready to Collaborate?
We're thrilled to share that LOMBARDO and our Director of Strategy, Rita Lombardo, were featured in The New York Times discussing the intricacies of luxury brand collaborations and the most recent one between Franck Muller USA and S.T. Dupont.
Decoding the New Age of Luxury: A Guide for 2025
The luxury marketing landscape in 2024 is characterized by a blend of technology, sustainability, personalization, and a commitment to values. Brands that embrace these trends are not only meeting the evolving expectations of their consumers but also shaping the future standards of elegance and luxury.
Top 10 Trends Shaping Luxury Consumer Marketing
The luxury marketing landscape in 2024 is characterized by a blend of technology, sustainability, personalization, and a commitment to values. Brands that embrace these trends are not only meeting the evolving expectations of their consumers but also shaping the future standards of elegance and luxury.
Navigating Transformation:
8 Essential Tips for a Successful Rebrand
In the ever-shifting landscape of business, maintaining a relevant and compelling brand is paramount for staying ahead. As companies grapple with heightened competition, evolving customer expectations, and resource constraints, the decision to undergo a rebrand becomes increasingly strategic. A well-executed rebrand can provide the competitive edge needed to thrive.
The New Era of Luxury Consumption
The New Era of Luxury Consumption: Embracing Culture, Community, and Shared Values The concept of luxury has evolved significantly over the years. No longer solely defined by price tags and exclusivity, luxury now encompasses a deeper connection with culture, community, and shared values. Today’s consumers seek meaningful experiences and authentic connections with the brands they […]
Luxury Brand Marketing:
Top 7 Trends for 2023
Luxury’s V-shaped recovery of 2021 powers ahead in 2022 along various and unprecedented fronts, culminating as a whole in success for well-positioned brands, retailers, wholesalers and emerging media. The revived luxury market, forecast for sustained 6-8% growth annually through 2025, has been driven by the dual engines of U.S. online purchasing and the economic momentum […]
CD Peacock Makes History With New Rebrand
The nearly 200-year-old family-owned jewelry business CD Peacock begins a progressive chapter built upon their history of providing Chicago with the finest jewelry and watches since 1837. The “Make History” rebrand campaign showcases the new ways clients layer pieces in multi-brand looks that can be lived in, elevating their everyday lives. “We are thrilled to […]
Marketing Luxury Brands to Ultra High Net Worth Individuals
Millennials and Generation Z are widely projected to account for more than 40% of all luxury good sales by 2025. Yet that sizeable piece of the pie may be largely subject to shifts in the economy. Whereas the ultra-high-net-worth individual (UHNWI) has the means to spend at will on luxury even in a down market—making them coveted above all other demographics
New Luxury:
10 Tips to Captivate Discerning Consumers
New Luxury: 10 Tips Brands Should Consider when Marketing to Consumers As the luxury market continues to evolve, brands need to adapt their marketing strategies to stay relevant and capture the attention of discerning consumers. Here are ten essential tips for luxury brands to consider in their marketing efforts going forward: 1. Embrace storytelling: Craft […]