SAYN cultivates the premier selection of beauty products based on quality and performance—while delivering white-glove service for the discerning customer. Beginning with a name and a vision, the LOMBARDO team was asked to help mold the brand identity, create its visual identity, and build out their platform to rival the biggest names in beauty retail. With elegant design embodying the qualities of SAYN, we set the tone and created a brand architecture for building out a dynamic luxury e-comm website—the hub of an aggressive marketing plan—and integrated channels serving synchronized messaging.

BRANDING | STRATEGY | CAMPAIGN | WEBSITE | ECOMM