To develop a campaign targeting consumers positioning Renuvion is the only product that is FDA-cleared to improve the appearance of loose skin on the neck and chin.
Our team developed #ThisIsMe, a national campaign whose look and language is revolutionary for the cosmetic surgery/medical category. The works connects with patients along their personal journey with approachable stories in their own words. Key personas represent strategic audiences, and the messaging shares how Renuvion allows individuals to define themselves, making a declaration about who they are and owning their look.
The campaign caused immediate impact, gaining earned media impressions over 200M and creating a sales spike for leading practices over 1,800% for neck procedures the month of launch. The visuals of the campaign are elevated to appeal to an audience that aligns more closely with beauty and fashion than with the type of imagery commonly associated with “medical advertising.” In doing so, Lombardo shifts the narrative around cosmetic procedures forward.