Jordache

Lombardo captured the raw magnetism of Jordache Homme’s “Raw Attraction” fragrance with custom packaging featuring dark denim texture, metallic accents, and a minimalist design to resonate with a new generation. The campaign photoshoot, set against the backdrop of a local farm, channeled the brand’s heritage with a touch of modern ruggedness. Playful use of light and shadow added a hint of mystery, perfectly complementing the fragrance’s essence and bridging the gap between Jordache’s iconic status and today’s authenticity-driven consumers.