Established in Boston’s Back Bay in 1993, European Watch Company has become the world’s leading authority on collectible watches. However, with the digital revolution, the brand required a refresh to match the modern landscape and engage with a new generation of customers. LOMBARDO answered this challenge by expertly revitalizing the EWC brand, retaining its time-honored traits while enhancing its visual and messaging strategies for the digital era. This refreshed brand now extends across a global omnichannel campaign, reflecting EWC’s high standards, esteemed reputation, and the quality of their collectible timepieces.