BUDWEISER

BUDWEISER

Black Crown
Taste Matters

Project Details

BUDWEISER

THE CHALLENGE
Package and market a new Budweiser ale to segments of the beer market for whom the brand is not top of mind.


THE IDEA

We developed attractive packaging with a black label vibe and launched the brand selectively in Detroit and Atlanta with an ad campaign including TV spots that ran during the Super Bowl.


THE RESULT

The fun, hip ads performed well, and the ale sold successfully, on par with the core Budweiser products.

Collapse full Story

VERTICAL
Consumer Packaged Goods (CPG)


SERVICES

Advertising
Commercials
Photography
Marketing

bud2
bud4

Search

No posts were found for provided query parameters.