LOMBARDO unleashed Budweiser Black Crown, an upscale, high-alcohol variation of the classic Budweiser beer, with an ambitious, targeted campaign. Centered on the #TASTEIS slogan, the campaign stirred interest and enthusiasm among urban beer enthusiasts, entering the market first in Detroit and Atlanta. The ale was successfully launched during the Super Bowl with a compelling TV ad, resulting in a successful run in the market, competing effectively with the core Budweiser line.

CAMPAIGN | PACKAGING | INSTORE POP | SOCIAL MEDIA | CONTENT