Burberry Embraces Its Brand Roots
Today Burberry launched its latest chapter of the legacy brand under the leadership of creative director Daniel Lee. The shift reconnects the iconic fashion house with its traditional roots with a fresh wordmark and a look that’s moody in a modern, Londony way.
8 Principles of Luxury Marketing
Luxury brands have always been a fascinating sector and luxury brand marketing being one of the most complicated disciplines.
Marketing To The High-End Consumer
The first step is to understand that in the so-called luxury market, there are three possible strategies, which we categorize as luxury, fashion and premium. The difference between these three strategies is big. It does not change much in the eyes of most basic consumers, at least in the short-term. But when one has to manage […]
Traditional Marketing in a Digital World
With the increasingly demanding world of digital shipping and e-commerce, it can be hard to plan retail shopping in a digital world
9 Reasons Content is King
As consumers shift ever further into primarily connecting with brands online, specifically via mobile, the burden falls to marketing teams to supply fresh content that attracts a following and earns conversions. The key is clear Content Strategy. Without carefully considered and well-defined strategy, a brand can quickly lapse into posting just for the sake of […]
Top Mistakes When Rebranding
Mistakes marketers make when rebranding can cost them over time. Most marketers evolve their brands
Beauty Product Launch in 10 Steps
Successfully launching a new beauty product is a complicated process. Whether it’s your first launch or your 20th, your team must follow the right steps
Luxury Tourism Marketing 2022: 5 Keys to Sustained Growth
Without question, global travel has changed, from international travel destinations to Convention and Visitor Bureaus pivoting to address the pandemic. Yet as vaccines become increasingly available, many tourism leaders have been able to return to 2019 numbers and to even exceed them. The path to doing so requires renewing consumer interest and instilling trust in […]
9 Tips for Launching a Beauty Brand
To find brand success in the beauty industry, and to launch a successful beauty brand, you need to solve for a problem that many people experience. Here are 9 tips for Launching a Beauty Brand.
How Global Beauty Brands Can Stay Ahead of Startups
Never before have the leading houses of the beauty industry faced so much competition from so many independent newcomers. The incumbents have the natural advantage of global reach, name recognition, and financial war chests. They’re therefore better able to purchase valuable media, develop technology, and place products in key locations in leading stores. Yet the […]