Burberry Embraces Its Brand Roots
Today Burberry launched its latest chapter of the legacy brand under the leadership of creative director Daniel Lee. The shift reconnects the iconic fashion house with its traditio
Legacy Brands Rebrand Themselves
Change is inevitable. From clothing to cars, to gadgets, every brand one day faces the big question, “Are we still relevant?”. Even the legacy brands
Top Mistakes When Rebranding
Mistakes marketers make when rebranding can cost them over time. Most marketers evolve their brands
