The New Era of Luxury Consumption
The New Era of Luxury Consumption: Embracing Culture, Community, and Shared Values The concept of luxury has evolved significantly over the years. No longer solely defined by price tags and exclusivity, luxury now encompasses a deeper connection with culture, community, and shared values. Today’s consumers seek meaningful experiences and authentic connections with the brands they […]
Luxury Brand Marketing:
Top 7 Trends for 2023
Luxury’s V-shaped recovery of 2021 powers ahead in 2022 along various and unprecedented fronts, culminating as a whole in success for well-positioned brands, retailers, wholesalers and emerging media. The revived luxury market, forecast for sustained 6-8% growth annually through 2025, has been driven by the dual engines of U.S. online purchasing and the economic momentum […]
CD Peacock Makes History With New Rebrand
The nearly 200-year-old family-owned jewelry business CD Peacock begins a progressive chapter built upon their history of providing Chicago with the finest jewelry and watches since 1837. The “Make History” rebrand campaign showcases the new ways clients layer pieces in multi-brand looks that can be lived in, elevating their everyday lives. “We are thrilled to […]
Marketing to UHNWI
Marketing to the Ultra High Net Worth Individual (UHNWI) segment requires a nuanced and sophisticated approach. These individuals possess extraordinary wealth and have distinct expectations from the brands they engage with. To effectively market to this exclusive clientele, it is essential to understand their desires, preferences, and the strategies that resonate with their unique lifestyle. [&hel
8 Principles of Luxury Marketing
Luxury brands have always been a fascinating sector and luxury brand marketing being one of the most complicated disciplines.
Luxury Brand Marketing Trends
The biggest marketing challenges this year will be to stay calm, focused, and to be obsessed with the only one that matters: Your customer!
Print Is Always in Fashion
Each sector of the advertising industry has seemingly wholly moved to the digital space. Trends will show that no longer are marketing materials in print valuable and digital influencers have become huge players in the game of marketing and advertising. However, for luxury brands, print is always in fashion. Many businesses would laugh at you had you […]