Rebranding Luxury Fashion Typeface
Millennials and Generation Z are widely projected to account for more than 40% of all luxury good sales by 2025. Yet that sizeable piece of the pie may be largely subject to shifts
Omni-Channel Luxury Marketing
The omni-channel strategy of incorporating brick-and-mortar and online shopping proves ever more essential—through the closure of more than 18,000 traditional luxury stores last
Why You Need Email Marketing Strategy
Millennials and Generation Z are widely projected to account for more than 40% of all luxury good sales by 2025. Yet that sizeable piece of the pie may be largely subject to shifts
7 Keys to Marketing Luxury Brands to Ultra High Net Worth Individuals
Millennials and Generation Z are widely projected to account for more than 40% of all luxury good sales by 2025. Yet that sizeable piece of the pie may be largely subject to shifts
Eco Tourism Leaders Tap Lombardo as Agency of Record
West Palm Beach, FL, August 13, 2020 – A founding member of National Geographic Unique Lodges of the World, the renowned Three Camel Lodge and its sister company Nomadic Expediti
Print Is Always in Fashion
Each sector of the advertising industry has seemingly wholly moved to the digital space. Trends will show that no longer are marketing materials in print valuable and digital inf
Marketing To The High-End Consumer
The first step is to understand that in the so-called luxury market, there are three possible strategies, which we categorize as luxury, fashion and premium. The difference betwee
Luxury Brand Marketing Trends
The biggest marketing challenges this year will be to stay calm, focused, and to be obsessed with the only one that matters: Your customer!
8 Principles of Luxury Marketing
Luxury brands have always been a fascinating sector and luxury brand marketing being one of the most complicated disciplines.
Marketing to HNWI
Marketing to HNWI is different. A good deal of ink has been spilled quoting and interpreting this famous remark of F. Scott Fitzgerald.
