Luxury Brand Marketing:
Top 7 Trends for 2023
Luxury’s V-shaped recovery of 2021 powers ahead in 2022 along various and unprecedented fronts, culminating as a whole in success for well-positioned brands, retailers, wholesalers and emerging media. The revived luxury market, forecast for sustained 6-8% growth annually through 2025, has been driven by the dual engines of U.S. online purchasing and the economic momentum […]
Marketing to UHNWI
Marketing to the Ultra High Net Worth Individual (UHNWI) segment requires a nuanced and sophisticated approach. These individuals possess extraordinary wealth and have distinct expectations from the brands they engage with. To effectively market to this exclusive clientele, it is essential to understand their desires, preferences, and the strategies that resonate with their unique lifestyle. [&hel
The Art of Rebranding: Unveiling the Pros and Cons with Real-Life Examples
Rebranding, the process of refreshing or reinventing a brand’s identity, holds immense potential for businesses seeking to stay relevant in an ever-evolving marketplace. It can breathe new life into a brand, attracting a wider audience, increasing customer engagement, and driving growth. However, the art of rebranding is a delicate balance, as it carries both opportunities […]