Essential Tips for a Successful Rebrand
In the ever-shifting landscape of business, maintaining a relevant and compelling brand is paramount for staying ahead. As companies grapple with heightened competition, evolving customer expectations, and resource constraints, the decision to undergo a rebrand becomes increasingly strategic. A well-executed rebrand can provide the competitive edge needed to thrive.
CD Peacock Makes History With New Rebrand
The nearly 200-year-old family-owned jewelry business CD Peacock begins a progressive chapter built upon their history of providing Chicago with the finest jewelry and watches since 1837. The “Make History” rebrand campaign showcases the new ways clients layer pieces in multi-brand looks that can be lived in, elevating their everyday lives. “We are thrilled to […]
Top Mistakes When Rebranding
Mistakes marketers make when rebranding can cost them over time. Most marketers evolve their brands
Beauty Product Launch in 10 Steps
Successfully launching a new beauty product is a complicated process. Whether it’s your first launch or your 20th, your team must follow the right steps
Fine Art Lighting Launches Names Lombardo AOR
A brand refresh is underway for Fine Art Lamps—now Fine Art Handcrafted Lighting—in collaboration with newly named agency of record Lombardo & Partners.
Become the Next Breakthrough Brand
Through mobile, desktop, streaming platforms, and digital out-of-home ad placement, today’s consumer continuously gets bombarded with messages
The Crucial Importance of Brand Strategy
The Crucial Importance of Brand Strategy: Laying the Foundation for Successful Marketing In the world of marketing, it is all too common to witness businesses diving headfirst into various marketing efforts, only to find themselves disappointed with the lackluster results. Countless entrepreneurs and business owners express frustrations like, “Our Facebook page has little engagement,”
The Value of Brand Consistency
Building and properly managing brand equity and brand consistency have become a priority for companies of all sizes, in all types of industries,