Burberry Embraces Its Brand Roots
Today Burberry launched its latest chapter of the legacy brand under the leadership of creative director Daniel Lee. The shift reconnects the iconic fashion house with its traditio
The global beer market’s fastest-growing segment
Unless you abstained from sports TV this past year, chances are you’ve partaken of at least one commercial for Heineken 0.0—the alcohol-free offering from the world’s second-
Rebranding Luxury Fashion Typeface
Millennials and Generation Z are widely projected to account for more than 40% of all luxury good sales by 2025. Yet that sizeable piece of the pie may be largely subject to shifts
Why You Need Email Marketing Strategy
Millennials and Generation Z are widely projected to account for more than 40% of all luxury good sales by 2025. Yet that sizeable piece of the pie may be largely subject to shifts
7 Keys to Marketing Luxury Brands to Ultra High Net Worth Individuals
Millennials and Generation Z are widely projected to account for more than 40% of all luxury good sales by 2025. Yet that sizeable piece of the pie may be largely subject to shifts
VINTAGE BRANDS REBORN
The Resurgence of Jordache Goes Beyond Nostalgia You have surely noticed the resurgence of attention to brands whose peak most people thought was decades past. Everything from old-
Fine Art Lighting Launches Rebrand & Names Lombardo Agency of Record
A brand refresh is underway for Fine Art Lamps—now Fine Art Handcrafted Lighting—in collaboration with newly named agency of record Lombardo & Partners.
Become the Next Breakthrough Brand
Through mobile, desktop, streaming platforms, and digital out-of-home ad placement, today’s consumer continuously gets bombarded with messages
Cosmoprof Trade Show Checklist
Cosmoprof is the leading distributor of salon products in North America, including professional salon color, supplies, and retail products.
Embracing Technology
Marketing departments will automate repetitive tasks such as website updates, mobile campaigns, emails, newsletter marketing, social media, etc. to simplify, to scale, and to orch
