Fine Art Lighting Launches Rebrand & Names Lombardo Agency of Record
A brand refresh is underway for Fine Art Lamps—now Fine Art Handcrafted Lighting—in collaboration with newly named agency of record Lombardo & Partners.
Become the Next Breakthrough Brand
Through mobile, desktop, streaming platforms, and digital out-of-home ad placement, today’s consumer continuously gets bombarded with messages
Cosmoprof Trade Show Checklist
Cosmoprof is the leading distributor of salon products in North America, including professional salon color, supplies, and retail products.
Embracing Technology
Marketing departments will automate repetitive tasks such as website updates, mobile campaigns, emails, newsletter marketing, social media, etc. to simplify, to scale, and to orch
Budweiser Packaging Rebrand
Budweiser packaging has been synonymous with Americana. Therefore, the legacy brand had decided to make a bold move.
Brand Strategy Before Any Marketing
It seems like a simple statement; Brand Strategy Comes Before Any Marketing, yet few follow this simple rule.
Beauty Product Launch in 10 Steps
Successfully launching a new beauty product is a complicated process. Whether it’s your first launch or your 20th, your team must follow the right steps
The Value of Brand Consistency
Building and properly managing brand equity and brand consistency have become a priority for companies of all sizes, in all types of industries,
Top Mistakes When Rebranding
Mistakes marketers make when rebranding can cost them over time. Most marketers evolve their brands
How to Choose an Advertising Agency
With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative. Here is the full rundown
