Top 10 Trends Shaping Luxury Consumer Marketing in 2024
The luxury marketing landscape in 2024 is characterized by a blend of technology, sustainability, personalization, and a commitment to values. Brands that embrace these trends are not only meeting the evolving expectations of their consumers but also shaping the future standards of elegance and luxury.
Navigating Transformation:
8 Essential Tips for a Successful Rebrand
In the ever-shifting landscape of business, maintaining a relevant and compelling brand is paramount for staying ahead. As companies grapple with heightened competition, evolving customer expectations, and resource constraints, the decision to undergo a rebrand becomes increasingly strategic. A well-executed rebrand can provide the competitive edge needed to thrive.
Luxury Brand Marketing:
Top 7 Trends for 2023
Luxury’s V-shaped recovery of 2021 powers ahead in 2022 along various and unprecedented fronts, culminating as a whole in success for well-positioned brands, retailers, wholesalers and emerging media. The revived luxury market, forecast for sustained 6-8% growth annually through 2025, has been driven by the dual engines of U.S. online purchasing and the economic momentum […]
CD Peacock Makes History With New Rebrand
The nearly 200-year-old family-owned jewelry business CD Peacock begins a progressive chapter built upon their history of providing Chicago with the finest jewelry and watches since 1837. The “Make History” rebrand campaign showcases the new ways clients layer pieces in multi-brand looks that can be lived in, elevating their everyday lives. “We are thrilled to […]
8 Principles of Luxury Marketing
Luxury brands have always been a fascinating sector and luxury brand marketing being one of the most complicated disciplines.
Holiday Retail Season, Your Marketing Ready?
Holiday Advertising Prep: What Marketers Should Be Doing Now for their Holiday Retail Marketing
The Power of eComm Packaging at the Doorstep
Brands need to explore new packaging strategies in the era of online delivery to keep consumers coming back for more. Luxury package design offers