9 Tips for Launching a Beauty Brand
To find brand success in the beauty industry, and to launch a successful beauty brand, you need to solve for a problem that many people experience. Here are 9 tips for Launching a Beauty Brand.
How Global Beauty Brands Can Stay Ahead of Startups
Never before have the leading houses of the beauty industry faced so much competition from so many independent newcomers. The incumbents have the natural advantage of global reach, name recognition, and financial war chests. They’re therefore better able to purchase valuable media, develop technology, and place products in key locations in leading stores. Yet the […]
Importance of Great Product Packaging
Whether you’re getting ready to create packaging for a product you’re selling, or you’re considering changing
LOMBARDO WINS
DAVEY AGENCY AWARDS
The Davey Awards, honoring the best agencies worldwide, has recognized Lombardo with 6 Golds and 1 Silver in the 17th annual international competition.
Luxury Brand Marketing Trends
The biggest marketing challenges this year will be to stay calm, focused, and to be obsessed with the only one that matters: Your customer!
Lombardo Wins Best of Show at American Advertising Awards
Lombardo is honored to have won Best in Show for the second time in three years at the ADDYs last Friday night. It was a great evening for everyone involved with the American Advertising Awards for Broward and Palm Beach. Thank you to the AAF programmers for putting together such a great event—and to all the participating agencies and students. We love being a part of such a talent-rich creat
VINTAGE BRANDS REBORN
The Resurgence of Jordache Goes Beyond Nostalgia You have surely noticed the resurgence of attention to brands whose peak most people thought was decades past. Everything from old-school Nintendo games to Kodak cameras is gaining interest as the best of the 80s and 90s becomes new again. One may easily write this off as nostalgia, […]
Rebranding Luxury Fashion Typeface
Millennials and Generation Z are widely projected to account for more than 40% of all luxury good sales by 2025. Yet that sizeable piece of the pie may be largely subject to shifts in the economy. Whereas the ultra-high-net-worth individual (UHNWI) has the means to spend at will on luxury even in a down market—making them coveted above all other demographics
Lombardo Wins 16 ADDYS
Awards & Best of Show
Lombardo took home Best of Show among 16 total awards Thursday night, Feb. 25, in the 2021 American Advertising Awards.
Lombardo Selected AOR
for Horizon Beauty
Horizon Beauty Group, the leading global distributor of prestige beauty and fine fragrances, has brought on Lombardo as its creative agency of record, marking a major win for the ten-year-old agency.