Author: devlombardo

Never before have the leading houses of the beauty industry faced so much competition from so many independent newcomers. The incumbents have the natural advantage of global reach, name recognition, and financial war chests. They’re therefore better able to purchase valuable media, develop technology, and place products in key locations in leading stores. Yet the […]

Lombardo is honored to have won Best in Show for the second time in three years at the ADDYs last Friday night. It was a great evening for everyone involved with the American Advertising Awards for Broward and Palm Beach. Thank you to the AAF programmers for putting together such a great event—and to all the participating agencies and students. We love being a part of such a talent-rich creat

The Resurgence of Jordache Goes Beyond Nostalgia You have surely noticed the resurgence of attention to brands whose peak most people thought was decades past. Everything from old-school Nintendo games to Kodak cameras is gaining interest as the best of the 80s and 90s becomes new again. One may easily write this off as nostalgia, […]

Millennials and Generation Z are widely projected to account for more than 40% of all luxury good sales by 2025. Yet that sizeable piece of the pie may be largely subject to shifts in the economy. Whereas the ultra-high-net-worth individual (UHNWI) has the means to spend at will on luxury even in a down market—making them coveted above all other demographics