Marketing to UHNWI
Marketing to the Ultra High Net Worth Individual (UHNWI) segment requires a nuanced and sophisticated approach. These individuals possess extraordinary wealth and have distinct expectations from the brands they engage with. To effectively market to this exclusive clientele, it is essential to understand their desires, preferences, and the strategies that resonate with their unique lifestyle. [&hel
RENUVION WINS ADDY AWARD FOR BEST CAMPAIGN – #THISISME
LEARWATER, FL — Mar. 27, 2023 – Apyx Medical Corporation (NASDAQ:APYX), the manufacturer of the proprietary helium plasma and radiofrequency technology marketed and sold as Renuvion®, today announced that it has won an award from the American Advertising Federation for the Best Integrated Advertising Campaign on its #ThisIsMe campaign. Developed in partnership with luxury branding […]
Burberry Embraces Its Brand Roots
Today Burberry launched its latest chapter of the legacy brand under the leadership of creative director Daniel Lee. The shift reconnects the iconic fashion house with its traditional roots with a fresh wordmark and a look that’s moody in a modern, Londony way.
8 Principles of Luxury Marketing
Luxury brands have always been a fascinating sector and luxury brand marketing being one of the most complicated disciplines.
Marketing To The High-End Consumer
The first step is to understand that in the so-called luxury market, there are three possible strategies, which we categorize as luxury, fashion and premium. The difference between these three strategies is big. It does not change much in the eyes of most basic consumers, at least in the short-term. But when one has to manage […]
Traditional Marketing in a Digital World
With the increasingly demanding world of digital shipping and e-commerce, it can be hard to plan retail shopping in a digital world
9 Reasons Content is King
As consumers shift ever further into primarily connecting with brands online, specifically via mobile, the burden falls to marketing teams to supply fresh content that attracts a following and earns conversions. The key is clear Content Strategy. Without carefully considered and well-defined strategy, a brand can quickly lapse into posting just for the sake of […]
Top Mistakes When Rebranding
Mistakes marketers make when rebranding can cost them over time. Most marketers evolve their brands
Beauty Product Launch in 10 Steps
Successfully launching a new beauty product is a complicated process. Whether it’s your first launch or your 20th, your team must follow the right steps
Luxury Tourism Marketing 2022: 5 Keys to Sustained Growth
Without question, global travel has changed, from international travel destinations to Convention and Visitor Bureaus pivoting to address the pandemic. Yet as vaccines become increasingly available, many tourism leaders have been able to return to 2019 numbers and to even exceed them. The path to doing so requires renewing consumer interest and instilling trust in […]