Burberry Embraces Its Brand Roots
Today Burberry launched its latest chapter of the legacy brand under the leadership of creative director Daniel Lee. The shift reconnects the iconic fashion house with its traditional roots with a fresh wordmark and a look that’s moody in a modern, Londony way.
Top Mistakes When Rebranding
Mistakes marketers make when rebranding can cost them over time. Most marketers evolve their brands
Fine Art Lighting Launches Names Lombardo AOR
A brand refresh is underway for Fine Art Lamps—now Fine Art Handcrafted Lighting—in collaboration with newly named agency of record Lombardo & Partners.