Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines.
The first step is to understand that in the so-called luxury market, there are three possible strategies, which which we categorize as luxury, fashion and premium.
Brands need to explore new packaging strategies in the era of online delivery to keep consumers coming back for more.
Building and properly managing brand equity has become a priority for companies of all sizes, in all types of industries, in all types of markets.
Marketing to HNWI is different.
A good deal of ink has been spilled quoting and interpreting this well known remark of F. Scott Fitzgerald.