Marketing to UHNWI
Marketing to the Ultra High Net Worth Individual (UHNWI) segment requires a nuanced and sophisticated approach. These individuals possess extraordinary wealth and have distinct expectations from the brands they engage with. To effectively market to this exclusive clientele, it is essential to understand their desires, preferences, and the strategies that resonate with their unique lifestyle. [&hel
8 Principles of Luxury Marketing
Luxury brands have always been a fascinating sector and luxury brand marketing being one of the most complicated disciplines.
Marketing To The High-End Consumer
The first step is to understand that in the so-called luxury market, there are three possible strategies, which we categorize as luxury, fashion and premium. The difference between these three strategies is big. It does not change much in the eyes of most basic consumers, at least in the short-term. But when one has to manage […]
Traditional Marketing in a Digital World
With the increasingly demanding world of digital shipping and e-commerce, it can be hard to plan retail shopping in a digital world
The Power of eComm Packaging at the Doorstep
Brands need to explore new packaging strategies in the era of online delivery to keep consumers coming back for more. Luxury package design offers
The Value of Brand Consistency
Building and properly managing brand equity and brand consistency have become a priority for companies of all sizes, in all types of industries,