Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines.
Marketing to HNWI is different.
A good deal of ink has been spilled quoting and interpreting this well known remark of F. Scott Fitzgerald.
Smart marketers evolve their brands over time to keep them relevant. Some do it well, while others tend to cry over spilled milk.. To gear your next rebrand for success, sidestep these all-too-common mistakes: