During the upcoming Casual Preview Market, Castelle will launch its corporate-wide rebranding to include all marketing literature
Brands need to explore new packaging strategies in the era of online delivery to keep consumers coming back for more.
Building and properly managing brand equity has become a priority for companies of all sizes, in all types of industries, in all types of markets.
Looking to rebrand your business?
Some may consider rebranding as a complete change of what the brand stands for and looks like.
There are many reasons for rebranding. How much could your company benefit from a timely rebranding exercise?
A quick glossary guide to all of the Branding and marketing terms you should know.
Smart marketers evolve their brands over time to keep them relevant. Some do it well, while others tend to cry over spilled milk.. To gear your next rebrand for success, sidestep these all-too-common mistakes:
With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team.