Beauty trends change quickly and staying up on the how culture influences consumers buying is key.
Successfully launching a new beauty product is a complicated process. Whether it’s your first launch or your 20th, your team must follow the right steps in the right sequence.
Brands need to explore new packaging strategies in the era of online delivery to keep consumers coming back for more.
Understand the customer.
Listen to your customer’s thoughts and ideas, in their own words. Don’t ask questions; let them respond to ideas.