Beauty Branding Tag

Never before have the leading houses of the beauty industry faced so much competition from so many independent newcomers. The incumbents have the natural advantage of global reach, name recognition, and financial war chests. They’re therefore better able to purchase valuable media, develop technology, and place products in key locations in leading stores. Yet the […]

Lombardo is honored to have won Best in Show for the second time in three years at the ADDYs last Friday night. It was a great evening for everyone involved with the American Advertising Awards for Broward and Palm Beach. Thank you to the AAF programmers for putting together such a great event—and to all the participating agencies and students. We love being a part of such a talent-rich creat