The first step is to understand that in the so-called luxury market, there are three possible strategies, which we categorize as luxury, fashion and premium. The difference between these three strategies is big. It does not change much in the eyes of most basic consumers, at least in the short-term. But when one has to manage […]
West Palm Beach, FL, August 13, 2020 – A founding member of National Geographic Unique Lodges of the World, the renowned Three Camel Lodge and its sister company Nomadic Expeditions have selected the Lombardo Agency to refresh their respective creative and drive new business.