The first step is to understand that in the so-called luxury market, there are three possible strategies, which which we categorize as luxury, fashion and premium.
Brands need to explore new packaging strategies in the era of online delivery to keep consumers coming back for more.
Most marketers evolve their brands over time to keep them relevant. Some do it well, while others become the target of cynical bloggers.
A quick glossary guide to all of the Branding and marketing terms you should know.
Right now thousands of companies are working on putting together their marketing plans for the upcoming.
Smart marketers evolve their brands over time to keep them relevant. Some do it well, while others tend to cry over spilled milk.. To gear your next rebrand for success, sidestep these all-too-common mistakes:
With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team.
Few products have ever made as much of a splash as the Shake Weight, a dumbbell-like product that debuted in 2009.