8 Principles of Luxury Marketing
Luxury brands have always been a fascinating sector and luxury brand marketing being one of the most complicated disciplines.
Marketing To The High-End Consumer
The first step is to understand that in the so-called luxury market, there are three possible strategies, which we categorize as luxury, fashion and premium. The difference between these three strategies is big. It does not change much in the eyes of most basic consumers, at least in the short-term. But when one has to manage […]
Top Mistakes When Rebranding
Mistakes marketers make when rebranding can cost them over time. Most marketers evolve their brands