Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines.
The first step is to understand that in the so-called luxury market, there are three possible strategies, which which we categorize as luxury, fashion and premium.
During the upcoming Casual Preview Market, Castelle will launch its corporate-wide rebranding to include all marketing literature
Most marketers evolve their brands over time to keep them relevant. Some do it well, while others become the target of cynical bloggers.
Right now thousands of companies are working on putting together their marketing plans for the upcoming.
Smart marketers evolve their brands over time to keep them relevant. Some do it well, while others tend to cry over spilled milk.. To gear your next rebrand for success, sidestep these all-too-common mistakes:
With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team.