Marketing To The High-End Consumer
The first step is to understand that in the so-called luxury market, there are three possible strategies, which we categorize as luxury, fashion and premium. The difference betwee
8 Principles of Luxury Marketing
Luxury brands have always been a fascinating sector and luxury brand marketing being one of the most complicated disciplines.
Top Mistakes When Rebranding
Mistakes marketers make when rebranding can cost them over time. Most marketers evolve their brands
How to Choose an Advertising Agency
With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative. Here is the full rundown
Shake Weight Viral Storm
Few products have ever made as much of a splash as the Shake Weight, a dumbbell-like product that debuted in 2009.
