Marketing To The High-End Consumer
The first step is to understand that in the so-called luxury market, there are three possible strategies, which we categorize as luxury, fashion and premium. The difference between these three strategies is big. It does not change much in the eyes of most basic consumers, at least in the short-term. But when one has to manage […]
Top Mistakes When Rebranding
Mistakes marketers make when rebranding can cost them over time. Most marketers evolve their brands
Eco Tourism Leaders Tap Lombardo as Agency of Record
West Palm Beach, FL, August 13, 2020 – A founding member of National Geographic Unique Lodges of the World, the renowned Three Camel Lodge and its sister company Nomadic Expeditions have selected the Lombardo Agency to refresh their respective creative and drive new business.
Fine Art Lighting Launches Names Lombardo AOR
A brand refresh is underway for Fine Art Lamps—now Fine Art Handcrafted Lighting—in collaboration with newly named agency of record Lombardo & Partners.
The Power of eComm Packaging at the Doorstep
Brands need to explore new packaging strategies in the era of online delivery to keep consumers coming back for more. Luxury package design offers