Worth New York
Collection

Worth New York

PRINT DESIGN
DIGITAL DESIGN
SOCIAL MEDIA
MEDIA PLANNING
MEDIA PLACEMENT

THE CHALLENGE
New ownership sought a new look for the brand yet keeping in line with the vision of founding designer Diane Manley.

THE IDEA
We refreshed the brand designs, hired supermodel Nikki Taylor to be the face of the campaign, repositioned them to target the more conservative demographic of 45- to 50-year-old women, and reintroduced the brand via Direct Marketing.

THE RESULT
The combined work catapulted Worth New York into one of the top-selling collections of Spring 19.

WORTH New York - Summer 2019 Collection
WORTH New York - Summer 2019 Collection

WORTH New York - Summer 2019 Collection
Worth New York - Fashion Social Media
Creatively Driven, Results Focused
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