To brand a line of all-natural Vegan Chinese herbal supplements to stand out in the crowded vitamin shelf space. To build off the angles of the logo in vibrant packaging—and to connect the brand with wellness and an active lifestyle through campaign imagery that shows dynamic active people from interesting angles. ViyaLife gained instant attention online and from distributors and retailers, and has just recently sold.

CAMPAIGN | PACKAGING | INSTORE POP | SOCIAL MEDIA | CONTENT