The 130-year-old Piedmont Candy Company partnered with an innovative food formulator upon discovering a unique natural sweetener blend. LOMBARDO engaged in the branding process at the very conception of the initial product. Knowing that the delicious natural sweetener blend was the hero, we developed everything from the name Thinful to the packaging and marketing to disrupt the better-for-you category with our exciting snack mix “Thin on sugar, full on taste” that allows snackers to indulge in guiltless pleasures.

CAMPAIGN | PACKAGING | INSTORE POP | SOCIAL MEDIA | CONTENT | TRADESHOW