LULU sought a brand refresh and awareness marketing to bring greater exposure to its custom-blended cosmetics and update their look as their growth—and the growth of custom beauty—expands. LULU brings bespoke beauty to every woman. So we created a fresher, contemporary look across all design, photography, social, and web—setting LULU up for far-reaching growth as they reach a broadening market. Targeted campaigns promote LULU’s services that connect individuals not only with product matching but with custom mixed-by-hand cosmetics that let your natural radiance shine.

REBRAND | CAMPAIGN PHOTOGRAPHY/VIDEO | WEBSITE | PACKAGING | TRADITIONAL/DIGITAL ADS | SOCIAL MEDIA PLAN