The LOMBARDO team, approached to brand and launch Sajic Skin Science, began with strategic planning for this game-changing system of products rooted in the science of dermatology. The landscape of competition had to be assessed and the brand designed to breakthrough.
While efficacy underpins the brand, we crafted a brand that balances science with the fashionable side of beauty. By elevating the profile of dermatologist and biochemist Dr. Dusan Sajic, we simultaneously present the products as powerful solutions to the pains people experience with their skin.
LOMBARDO has created the brand identity, designed and sourced all packaging, developed custom web, and produced an omnichannel launch campaign for the initial suite of skin products, with subsequent campaigns per channel. Already gaining national media recognition for the brand and its hero products, Sajic is positioned for long-term success upon a foundation of innovative science with proven results.