ROBERTO COIN

ROBERTO COIN

Marquesa
Collection

Project Details

ROBERTO COIN ONLY AT MAYORS

THE CHALLENGE
Showcase the exquisite new collection exclusive to Mayors, featuring extravagant pieces characterized by unapologetic opulence.s.


THE IDEA

The Lombardo team developed a new brand identity to encompass the full scope of their offerings and developed a sophisticated new logo, brand style guide and tone of voice that speaks to their history of design excellence.


THE RESULT

The brand refresh for MAYORS debuted recently to rave reviews. The brand refresh is now being implemented across 14 stores in Florida and Georgia.

The new design look has informed a new ad campaign, photography, e-com site, outdoor, print, email campaign, and social media work—elevating the brand on par with their prestige and acclaim.

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VERTICAL
Fashion & Jewelry


SERVICES

Branding
Marketing
Brand strategy
Packaging
Visual identity

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