Is it a no-no to show pitch work? Perhaps not when the brand implements your creative.
Answering an RFP for a concept to vie with the White Claws of the world, the Lombardo team came up with Not Basic, messaging that underscores that Miami Cocktail Co is not your basic spritz for a chic, not-basic audience.
With influencers as talent, a campaign and activations would showcase the lifestyle and high-fashion aesthetic.
Consumer Packaged Goods (CPG)