MCC engaged LOMBARDO to create an integrated campaign to compete with the White Claws of the world. The brand needed to let consumers know they were far from ordinary. Which aligned with how their core fans see themselves. The LOMBARDO team came up with #NotBasic, messaging that underscores that Miami Cocktail Co is not your basic spritz for a not-basic audience. With influencers as talent, the campaign and activations showcased the lifestyle and high-fashion aesthetic of the brand and Miami. The campaign connected the brand’s core values of authenticity, ingredients, and taste in a vibrant way that differentiated them and allowed audiences to enjoy personal, elevated experiences.