Mark Badgley and James Mischka have been hailed by Vogue as one of the “Top 10 American Designers.” The darlings of the Hollywood set were vamping up their fragrance offering with an innovative new collection, Mark & James. The brand needed branding, packaging, and a launch campaign for the trio of scents that was created for younger fragrance wearers who are new to brand and newly on their personal fragrance journeys. LOMBARDO crafted branding and packaging to convey a new world of excitement while maintaining the Badgley & Mischka brand. The strategic campaign we produced and shot delivered drew inspiration from nature overtaking spaces with elements of the fashion Badgley & Mischka are known for.
CAMPAIGN | PHOTOGRAPHY | VIDEO | PACKAGING | ECOMM | DIGITAL ADS