KEEP FLORIDA OPEN
As Florida struggles amid a surge of COVID-19 cases, the LOMBARDO team recognized we have no better way to help our state through the crisis than to call for people to follow necessary safety steps. We sought to connect basic safety guidance with the experiences we all love about Florida, to simultaneously promote tourism and business, helping speed the state’s economic recovery. The campaign invites organizations, businesses and individuals to partner and share the message through a comprehensive toolkit of marketing assets.
CAMPAIGN | ILLUSTRATION | OUTDOOR