Our previous brand evolution for Iceland Spring was part of re-launching them into drug stores nationwide. It was so successful we were asked to help expand the brand’s product offerings—designing the packaging for a new line of flavored pH sparkling waters.
We balanced maintaining recognition of the core brand with conveying the unique flavors of sparkling water, experimenting with colorways and printing to determine what worked best for placement on primary and secondary packaging.
The design of the sparkling waters help fuel investment and led to the product being launched nationwide in the coming months in each of the major drug stores.
Consumer Packaged Goods