LOMBARDO played a pivotal role in the brand evolution of Iceland Spring, driving its relaunch across drug stores nationwide. Our successful efforts prompted a request to assist in expanding the brand’s product offerings, specifically by designing the packaging for a new line of flavored pH sparkling waters. The visually captivating design of the sparkling waters garnered investment and paved the way for a nationwide launch in major drug stores in the coming months. LOMBARDO’s contribution has positioned Iceland Spring as a mainstay on shelves nationwide. Campaigns balance the core brand recognition with the need to promote new unique flavors, enhancers, and wide-mouth bottles.
CAMPAIGN | PACKAGING | INSTORE POP | SOCIAL MEDIA | CONTENT