The celebrated design duo of Mark Badgley and James Mischka were vamping up their fragrance offering with an innovative new collection, Mark & James. The brand needed branding, packaging, and a launch campaign for the trio of scents that was created for younger fragrance wearers who are new to brand and newly on their personal fragrance journeys.
Lombardo crafted branding and packaging to convey a new world of excitement while maintaining the Badgley & Mischka brand. The strategic campaign we produced and shot delivered drew inspiration from nature overtaking spaces with elements of the fashion Badgley & Mischka are known for.
Mark & James debuted to exceptional sales as a strong new offering of premium fragrance for a new, younger audience. The campaign gained trade attention and Badgley Mischka, hailed by Vogue among the “Top 10 American Designers,” are selling the line into major retailers as they innovate the category—creating story-driven scents that reach fragrance wearers at different stages of their personal journeys.